October 2020 – Your Website Design and Marketing Solution

Copied from: https://www.facebook.com/business/help/170456843145568?id=2469097953376494

Since FB keeps changing the layout – these links take you directly to the page you need to be….

Before you begin

Prepare your customer list in advance

To make a Custom Audience from a customer list, you provide us with information about your existing customers and we match this information with Facebook profiles. The information on a customer list is known as an “identifier” (such as email, phone number, address) and we use it to help you find the audiences you want your ads to reach.

Your customer list can either be a CSV or TXT file that includes these identifiers. To get the best match rates, use as many identifiers as possible while following our formatting guidelines. You can hover over the identifiers to display the formatting rules and the correct column header. For example, first name would appear as fn as a column header in your list.

Alternatively, we have a file template you can download to help our system map to your identifiers more easily. (You can upload from Mailchimp as well.)

Next steps

Add your customer list: You can create your Custom Audience in Ads Manager. Once in your account, go directly to Audiences, then go to Create Audience > Custom Audience > Customer list
Prepare your customer list: Select the identifiers to include, then add the customer list you want to use for your new Custom Audience and give it a name.
Review your customer list: Confirm that you mapped your identifiers correctly or check to see that all errors are resolved. You’ll get one of the following notifications:
- The green checkmark symbol means your identifiers were mapped correctly and are ready to be hashed, then used for the matching process.
- The yellow exclamation symbol means either that you chose not to include certain identifiers or that some identifiers need to be manually updated. You have higher chances of getting a better match rate to build your audience if you make the corrections before uploading your file.
Upload your customer list: Once your list has been added and is ready for use, select Upload and Create.

Learn more

How to Edit a Custom Audience from a Customer List How to Share Custom Audience Lists Best Practices for Preparing Customer Information

This video helps then to create a look a like audience and then add it to your existing ad

Table 1 – Original
Table 2 – Bounce List from VoilaNorbert

In Table 2 note the cell range ie.A2 to A998
Highlight emails in Table 1 (click on first, hold Ctrl, and click on last)
Conditional Formatting –> New Rule –> Use a formula to determine which cells to format

=countif(‘Table 2’!$A$2:$A$998,A2)>0
Format –> Fill –>choose a color –> ok –> ok

Note:
Replace above table names with whatever you have named your tables
May need to go in and fix rule is not showing properly
On Table 1 click Conditional Formatting –> Manage Rules
Make sure the formula is typed in correctly

Next, Sort so the highlighted or clear cells are on top
Sort & Filter –> Custom Sort –> Sort By A or Email Addresses (let excel expand the filter so all rows are moved together) –> Cell Color –> No Color or Choose a color to be on top
This way you can delete all the duplicates easily once they are grouped together.

Month: October 2020

Facebook Upload Customer List for Audience

Before you begin

Next steps

Learn more

Excel Delete Duplicates Between Tables

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